Building MY Brand

The Art of Self Promotion is the central theme throughout this article. Sherrie Bakshi explains that it is important to build your brand internally and externally within a company. By volunteering, writing articles, speaking engagements, being active in PRSA and many more activities, you can make yourself an invaluable resource according to Bakshi. She also goes on to explain that it is important to market your skills. Make it known what you are capable of, so that your knowledge is always needed. This will give you the leverage you may need within a company.
Bakshi mentions that volunteering with a non-profit organization can be a great way to share your expertise. Last year I was able to participate in ER for PR. This is an event that is sponsored by PRSA. At the event PR practitioners were giving a free consultation session with various non- profit organizations. Not only was it a “good deed,” but it gave us the opportunity to share our expertise While working on my internship with Pink Alliance I think it would be fun and rewarding if we planned an event that immolated ER for PR. Maybe we could reach out to the local community and find an organization that is in serious need of PR help. Then we could put together a SWOT analysis for the organization and help them think of new and creative ideas to boost awareness.
More and more I am starting to realize the importance of Building My Brand. Blogging, websites, published articles, planning events and much more are extremely important. I think while building your brand you must also remember to protect your brand. The internet is such a powerful thing. I think we as young practitioners have to realize that our business and personal lives are starting to fuse due to social media. What you put on the internet stays on the internet. That however can work to our advantage by staying relevant and thorough we can have a successful career. While on my internship I plan to produce quality work and I also plan to stay innovative and current.